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Web Push Notifications or Browser Notifications are clickable rich content messages sent to your device by a website or a web app. Web Push notifications can be delivered to your device, mobile, or desktop, even when the user is not on your website.
These notifications can only be sent to users who have opted-in to receive these notifications. Web push notifications are supported by Chrome, Firefox, Safari, Opera and Edge on Windows, Mac and Android Devices.
Statistics have shown that web push notifications have a 30 times higher conversion when compared with email.
Emails sometimes fail to deliver or get marked as spam, while notifications have more prompt and assured delivery.
By using web push notifications, you can reach out to those users who are not on your website or even when the tab is closed, provided they are subscribed to notifications.
Web push notifications don’t need a user’s contact details, unlike email or SMS. All they have to do is click on 'Allow'.
Users can subscribe to web push notifications in one click, which results in higher opt-ins than email.
Once a visitor clicks on Allow, they will become a subscriber, the count of which will update in your iZooto dashboard.
If the visitor clicks on Block, they won't become a subscriber and will not be presented with a subscription prompt on their next visit to your website. They will have to change their preferences from the browser settings in order to be presented with the prompt again.
To get the subscription to block ratio, we suggest you implement
For news and real-time event updates, web push notifications are best suited for publishers who want to stay one step ahead of the competition. Genre wise push is also possible assisting in reminding/announcing the news to a specific segment.
With user engagement, retargeting, and providing hyperlocal updates, e-commerce brands can best leverage web push notifications to drive more conversions. The communication can be customized and users can be informed about seasonal sales, new collection shout-out, discount offers, and announcements.
Web push notifications can be best used for content marketing, product updates, events, and announcements and to get customer feedback. Also, since the user is constantly engaged, retention becomes one of the primary use-cases.
Using retargeting during lead generation, announcements, transactional communication, communication for cross-selling and up-selling, the BFSI industry is best suited to implement web push notifications.
Travel businesses can use web push notifications to segment users basis their activity, provide price alerts, up-sell and cross-sell offerings, implement content marketing-driven lead campaigns, create occasion-based packages, send reminders and alerts, offer reward programs for members, etc.
|Device Type||OS||Compatible Browser|
|Desktop||Microsoft Windows||Chrome 48+, Firefox 44+, Safari 7+, Opera 42+ and Edge 17+|
|Desktop||Apple Mac OS||Chrome 48+, Firefox 44+, Safari 7+, Opera 42+ and Edge 17+|
|Desktop||Ubuntu (Linux)||Chrome 48+, Firefox 44+, Safari 7+, Opera 42+ and Edge 17+|
|Mobile/Tablet||Google Android||Chrome 50+, Firefox 44+, and Opera 46+|
|Mobile/Tablet||Apple iOS||Not Supported|
Push notifications on Apple iOS
Apple is yet to support web push notifications on iOS.
This means that it won't work on iPhones and iPads.
Updated 5 months ago