With the help of this Playbook, you can retarget subscribers abandoning their shopping carts with personalized notifications at the right time. All the subscribers who add a product to their cart but don't complete the transaction will receive notifications of this Playbook.
The Playbook contains a total of 3 notifications which have the product's name, image and will redirect the subscribers to their respective cart page. Subscribers who complete the transaction before the Playbook completes its course will not receive the remaining notifications. Similarly, subscribers who didn't take any action even after the third notification was sent will exit this Playbook.
You can edit the Icon, Title, Description and time interval between the notifications for this Playbook. The product name and image will be fetched dynamically, and the users will be redirected to their cart URL page.
Here is how the notification would look like for a subscriber who has abandoned the Orion Sky watch.
Banner images are not visible for Chrome 59 onwards on the MAC OS
You can track the performance of the Playbook in Google Analytics with the help UTM parameters mentioned below.
With the help of this, you can track which notification has performed better or which notification needs improvement in the copy.