Segmentation - Industry Based

Based on your domain - e-commerce, lead generation, travel, publisher, etc, your subscribers can be segmented using events and event properties and custom audiences can be created.

ECommerce

Sample Code for Tracking Views on Collection/Category Pages

<script> window._izq.push(["event","collection_viewed",{ 
"collection_title":"Shirts", 
"collection_link":"https://yourwebsite.com/collections/shirts", 
"collection_image":"https://yourwebsite.com/media/coll/image/000121.jpg"  /*optional*/
 }]); </script>

Sample Code for Tracking Views on Product Pages

<script> window._izq.push(["event","product_viewed",{ 
"product_title":"Emoji half sleeve teeshirt", 
"product_price":"499", /*optional*/
"product_link":"https://yourwebsite.com/shirts/tees/emoji_half", 
"product_image":"https://yourwebsite.com/media/products/image/000481.jpg" 
 }]); </script>

Sample Code for Tracking Clicks on the Add to Cart Button

<script> window._izq.push(["event","added_to_cart",{ 
"product_title":"Emoji half sleeve teeshirt", 
"product_price":"499",  /*optional*/
"product_image":"https://yourwebsite.com/media/products/image/000481.jpg", 
"cart_url":"https://yourwebsite.com/cart" 
}]); </script>

Sample Code for Tracking Successful Purchases

<script> window._izq.push(["event","order_placed",{ 
"cart_value":"2000", 
"product_count":"3" 
}]); </script>

Travel

Sample Code for Tracking Clicks on the Book Now Button for Hotels

<script> window._izq.push(["event","hbooking",{
                   "hotelname":"izooto no 2",
                   "checkin":"2018-04-27",	
                   "checkout":"2019-02-13",
                   "landingURL":"https://www.landing.com",
                   "bookingURL":"https://www.booking.com"
           }]); </script>

Sample Code for Tracking Successful Hotel Bookings

<script> window._izq.push(["event","hotelticketed",{  
                   "hotelname":"izooto no 2",
                   "checkin":"2018-04-27",	
                   "checkout":"2019-02-13"
           }]); </script>

Sample Code for Tracking Clicks on the Book Now Button for Flights

<script> window._izq.push(["event","book-now",{
                   "flying-from":"delhi",
                   "flying-to":"goa",
                   "departure_date":"2019-04-13",
                   "landingURL":"https://www.landing.com",
                   "bookingURL":"https://www.booking.com"
                 }]); </script>

Sample Code for Tracking Successful Flight Bookings

<script> window._izq.push(["event","transact",{
                   "flying-from":"delhi",
                   "flying-to":"goa",
                   "departure_date":"2019-04-13"
                 }]); </script>

Real Estate

Sample Code for Tracking Views on Project/Landing Pages

<script> window._izq.push(["event","page_visited",{
                          "Project Name":"The Park"
                          }]); </script>

Sample Code for Tracking Clicks on the Submit Button/Thank You Page

<script> window._izq.push(["event","form_submitted",{
                           "Project name":" The Park "
                           }]); </script>

Publisher

Sample Code for Tracking Content Categories

<script>window._izq.push(["userProfile",{"add":{ "Category":["Sports"]} }]);</script>

Verification (Using GTM)

Open your website linked with GTM in Preview mode.

  • Imitate the user activity you want to verify.
  • If the implementation is done correctly, you will be able to see the events fired in the GTM preview panel.

Follow this link to know in detail.

Segmentation - Industry Based


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