Retarget Product Viewers

This playbook is meant for e-commerce stores. It will allow you to retarget subscribers who view a particular product page but neither transact nor add any item to their cart.

The Playbook contains a total of 3 notifications that have the product's name, image and will redirect the subscribers to the respective product page. Subscribers who completes the transaction or adds the item to the cart before the Playbook completes its course will not receive the remaining notifications. Similarly, subscribers who didn't take any action even after the third notification was sent will exit this Playbook.

Setting up the Playbook

Please follow the instructions in the screengrab below:


You can edit the Icon, Title, Description, and time interval between the notifications for this Playbook. The product name and image will be fetched dynamically, and the users will be redirected to the respective product page.


For Shopify stores, the triggers are captured automatically by iZooto if you have setup iZooto using the Shopify app. In rest of the cases, the trigger and goal codes need to be implemented to activate this playbook.

Sample Trigger Code

The trigger code should be placed on PageLoad of individual product pages.

<script> window._izq.push(["trigger", "product_viewed", {"product_name":"product name","product_price":"product price","product_image":"product image","product_url":"product url"}]) </script>

Sample Goal Code

The goal code should be placed on the click of the 'Add to Cart' or 'Buy Now' button.

<script> window._izq.push(["trigger", "product_addedtocart", {}]) </script>