On-Site interactions are messages that are shown on the screen while the user is active on the website. This may include pop-ups that we commonly see for email signups, content recommendations, live sales, etc. This triggers the user to perform some action. Engaging the visitors on your site with targeted messages that are personalized is one of the most effective ways to build trust.

Purpose of On-Site Interactions

The purpose is to engage the visitors/end-users to perform a specific action like:

• Show the latest articles
• Capturing email addresses
• Conducting survey
• Trigger inactive users
• Spin and Win(Gamification)
• Countdown(create urgency for an event)
  and more

Advantages of using On-Site Interactions

On-Site interactions have multiple advantages:

• No limitation of different OS(iOS, macOS, Windows, etc)
• Direct interaction with end-users (No need to worry about the open rate)
• Keep the user engaged on your website
• Increase average visit duration