Engage Collection Viewers

This playbook is meant for e-commerce stores. It will allow you to retarget subscribers who view a particular collections page but neither proceed to view a product from that collections nor add anything to cart (nor make a transaction).

The Playbook contains a total of 3 notifications which have the collection or category's name, image (if available), and will redirect the subscribers to the respective collections page. Subscribers who view a product from that collection or complete the transaction or adds the item to cart before the Playbook completes its course will not receive the remaining notifications. Similarly, subscribers who didn't take any action even after the third notification was sent will exit this Playbook.

Setting up the Playbook

Please follow the instructions in the screengrab below:


Sample Trigger Code

The trigger code should be placed on PageLoad of the collection pages. There would be only one trigger code per collection.

<script> window._izq.push(["trigger", "collection_viewed", {"collection_name":"collection name","collection_image":"collection image","collection_url":"collection url"}]) </script>

Sample Goal Code

The goal code should be placed on the PageLoad of individual product pages of that particular collection.

<script> window._izq.push(["trigger", "product_browsed", {}]) </script>


For Shopify stores, the triggers are captured automatically by iZooto if you have setup iZooto using the Shopify app. In rest of the cases, the trigger and goal codes need to be implemented to activate this playbook.