Google Analytics is a widely-used web analytics service that lets you analyze your website visitors and gain information about acquisition, behavior and retention metrics.
You can connect your iZooto Account with Google Analytics and allow both tools to communicate bi-directionally. iZooto lets you tag your web push notification subscribers in Google Analytics. Subscribers are classified on behavior - New Subscribers and Returning Subscribers, allowing you to gain a deeper understanding of your audience. This can be further used to create a segment of your push notification subscribers and compare the performance with overall traffic in Google Analytics.
Navigate to Setup inside Settings from your iZooto Account.
Scroll down to locate Connect with Google Analytics and Click on Connect.
Enter your Google Analytics Tracking ID.
Note: You can find the Google Analytics Tracking ID in your Google Analytics Dashboard. Read More
Click on Accept & Continue
You will have to provide authorization to iZooto, in order to connect with Google Analytics. On successful authorization, your Google Analytics account will be connected with iZooto.
Authorisation can only be done from a Google account that has Manage User permission.Learn More
Subscribers can be classified based on the frequency at which they visit your website. Based on this, there are 2 types of subscribers:
- New Subscribers - These are users who have subscribed to push notifications from your website for the first time.
- Returning Subscribers - These are subscribers who have already subscribed to push notifications and are revisiting the website.
By enabling this functionality, the data for your subscribers will be passed in Google Analytics and can be used to create segments for Push Notification Subscribers in GA.
This segment can then be used to compare your push notification subscriber with overall users in Google Analytics and get a better understanding of how your subscribers are behaving over time.
Since a segment in Google Analytics is global, it would be visible on every screen/page inside Google Analytics.
Steps to create a segment in Google Analytics:
- Sign in to your Google Analytics account.
- Open the View whose data you want to analyze.
- Navigate to Reports
- Click on + Add Segment to open the segment list.
- Click on + New Segment
- Give your segment a name. From filters, go to Advanced -> Conditions. Search for Event Category and give the value as iZooto
- Configure the filters and click on Test to verify your segment. Read More
By default segments created in Google Analytics are available to the creator. To make it available to all the users you need to change the settings from 'Segment Availability' to 'Collaborators and I can apply/edit Segments in this View.
Events in Google Analytics
Events are user interactions that can be measured on a web page or screen load.Eg. Category visitors, push notification subscribers, form submissions, etc.Read More
As marketers, it is important to track the performance of every channel frequently. This helps in understanding what's working, what can be improved, and the performance of the methods that have been implemented.
By enabling this functionality, you will receive a Weekly Report containing the contribution made by iZooto towards your website. The report will be delivered to you every Monday via mail and will include the previous week's data.
It will provide you Top Performance Metrics such as Total Sessions, Number of Page Views, and Average Session Duration generated by iZooto for your website.
The report would also include metrics based on Subscriber's Frequency such as New Subscribers and Returning Subscribers.
By default, the user who enables this functionality will start receiving this email.
Updated 3 months ago