On-Site notifications are messages that are shown within screen while the user is active on the website. This may include pop-ups that we commonly see for email signups, content recommendations, live sales, etc. This trigger the user to perform some action. Engaging the visitors on your site with targeted and messages that are personalized is one of the most effective ways to build trust.

Purpose of On-Site notifications

The purpose is to engage the visitors/end-users to perform a specific action like-

Capturing email addresses
Conducting survey
Trigger inactive users
Spin and Win(Gamification)
Countdown(create urgency for an event)
and more

Advantages of using On-Site notifications

On-Site notifications have multple advantages -

No limitation of different OS(iOS, macOS, Windows, etc)
Direct interaction with end-users(No-need to worry about the open rate)
Keep the user engaged on your website
Increase average visit duration