Subscriber Segmentation

Segment your subscribers based on custom events and properties

4 Articles

  • Understanding Segmentation Segmentation means diving your audience into various buckets with a common parameter. For example - subscribers who viewed page 'X'. By...
  • Segmentation - Industry Based Based on your domain - e-commerce, lead generation, travel, publisher, etc, your subscribers can be segmented using events and event...
  • Creating Audience After you pass the event and event/user properties to iZooto via the custom JS codes, you need to create audiences based on the...
  • FAQs - Subscriber Segmentation Q 1: How do I pass events for my account? If you are on the Advanced Plan, your account manager would get in touch with you a customized...