Retargeting Using NotificationsLast Updated: November 21, 2018
As a marketing professional or a small business owner, most of the times the focus is on getting the first reaction from website visitors.
Importance of Retargeting
Retargeting is an effective method of influencing a second or third reaction for increased impact. It’s not something new, but it’s been around as a core-marketing function with the advancement of tracking technology.
This gives you chance to pull visitors back to your website, by presenting a tailored content to people who are already interested in what you have to offer.
And using iZooto’s in-depth segmentation you can retarget your subscriber by categorizing them on the basis of their activity, interests, and attributes.
Retargeting Abandoned Carts
Recovering abandoned carts is the most crucial form of retargeting for an e-commerce website. Since the buying intent of the users who abandon their carts is the highest, it is important to retarget them at the right time, with the right content and of course at the right interval.
Use cases vary across segments, and marketers across verticals have a different set of challenges. Some of the most popular use cases revolve around retargeting and automation.
There are 3 types of segments that we deal with:
Retargeting Campaigns for e-commerce
Digital marketing teams of online retail business exhaustively use push notifications as a communication channel. One of their big focus remains retargeting users abandoning the cart. They also use sophisticated workflows to automate these notifications.
Here are some sample use cases for inspiration.
* # E-commerce Activation
Segment your dormant users and win them back with targeted offers.