Playbooks IntroductionLast Updated: September 06, 2018
A Playbook is a series of automated notifications to help you engage, retain and re-target your notification subscribers and drive sales. Playbooks enable you to send personalized notifications and automate the redundant task of sending notifications.
How does a Playbook work
Subscribers get enrolled in a playbook as a response to their actions on your store. Every playbook has a different activation trigger. For instance, subscribers will become a part of Recover Abandoned Carts playbooks as soon as they abandon their shopping cart.
Integrating a Playbook
On Shopify, Playbooks are auto enabled after the integration.
On all other platforms, custom JS codes need to be implemented.
Understanding Subscriber Journey within a Playbook
After getting enrolled in a Playbook, a subscriber will exit the Playbook only if
- The playbook gets completed i.e. all the notifications are sent as per the defined timings. OR
- The goal of the Playbook is achieved i.e. the subscriber performs the desired action
For instance, a subscriber will move out of the ‘Recover Abandoned Carts’ Playbook when he/she receives all the three notifications or completes the transaction.