OverviewLast Updated: December 04, 2018
The task of creating a campaign is in 3 distinct phases:
- Content addition/edit
- Audience selection
- Time of Push
1. Campaign Name
2. Notification Content - Title, Message, Icon and Landing URL
Enter the title and message for the notification. You can add emojis too in both the fields to further make the content more relatable.
The default icon is a bell. Since the recall value is maximum with a brand logo, we recommend that you use a 100x100 logo which is less than 20 KB.
Type the web-page where you want your subscriber to be redirected after clicking on the notification in the landing page field.
3. Additional Inputs - Banner Image and CTA Buttons
Banner images help you to amplify your message and make your notification visually appealing. We recommend that you use an image URL instead of uploading an image for better optimization and adherence to the aspect ratio.
Up to 2 CTA buttons can be added. However, they are supported only on Chrome. These buttons can be even used to redirect a subscriber to a landing page, for sharing messages on social media platforms and/or triggering the dialer pad open (on mobile devices).
We recommend that you check the preview on multiple devices so that you get a fair sense of how it would look and edit the content/banner image based on it. For example, the same browser can show te notification differently based on the Operating System.
Chrome on Windows 8
Chrome on Windows 10
Chrome on MacOS
Chrome on Android
By default, the Source and Medium would have the default values of iZooto and browser_push respectively. The Campaign by default will pick the campaign name that you add at the start of the notification creation process. All parameters should be passed in English only without any special characters (including emojis).
- If UTM parameters are disabled, no values shall be passed unless the landing URL itself has those values
- If UTM parameters are enabled but no changes are done, default values shall be passed
- If UTM parameters are enabled while the landing URL has a different set of UTMs, the latter would be passed
- If UTM parameters are enabled and the default values are edited, these would get passed in spite of the landing URL having a different set of UTMs
- Once the notification is ready, click on ‘Send Test’ to see how the actual notification would look like (for Desktop Chrome only).
6. Expiry Time
By default, the notification expiry would be set for 1 day. However, this can be further reduced to hours and even minutes. This is extremely handy to ensure that a subscriber doesn’t get spammed when he/she is not connected to the internet for a specific duration.
The audience segment to whom you wish to push the campaign needs to be selected here. Choose the correct audience from the drop-down menu. Incase you have custom audiences created, you'd be able to select them too from here.
Time of Push
After selecting the audience, you can either push the campaign directly or schedule it for later.
By looking at the preview of different OS and browsers, you should be able to get a fair sense of how the final notification would look after it is delivered. Incase you wish to check it on a 'live environment', we recommend sending out a test notification to yourself. This will show you exactly how the notification would look on a device just like yours.